Version françaiseA very rich programme of sessions at Viscom Paris !
This programme is updated on a daily basis
Wide format digital printing
Focussing on the current situation as “large format printers” (silkscreen etc) aim at a sustainable development approach. Current best practice in terms of eco-design and eco- printing (processes and materials, energy economy, waste management), social responsibility, return on investment, communication issues linked to these approaches, warnings and considerations regarding greenwashing…
Is this medium reserved only for large corporations and buyers? Beyond visual communication, can large format be put to use at the service of urban renovation ( large projects, transport infrastructure development…)? City centres are being transformed….What can be done to minimise the visual nuisance of the works?
Large format visual communication is a truly professional discipline ( urban planners, architects, communication agencies, printers, building professionals…and advertisers, community groups) How can they all work together?
Signage
Signage categories and their usage (signs, pre-signs, promotion), the rate card, legal aspects, role of municipal councils etc Perspective on a European benchmark
Legislation, current techniques and uses, and economical prospects
Digital signage, dynamic signage
- A reference point now allows advertising agencies to consider digital as a stand alone medium, which is therefore quantifiable and able to be included in the advertising media plans. DIGIMETRIE, CSA market research November 2009.
- A professional discipline, with complementary functions, a value chain: manufacturers of screens (LED, LCD, Plasma), integrators (software), content providers.
- A point regarding the growing penetration of the dynamic audiovisual communication market in the public and private sector.
- What is the mood amongst the buyers, what are their limits?
- Outdoor advertising tax: risks and pressures
- The European benchmark,
- OUTDOOR Media has recently installed a new LED screen of 12 sq. metres. Mounted on an 8 metre high metal stand, the screen, in the shape of a flag, has a resolution of 368 x 128 pixels with a real pitch of 16mm.
- LED signage. Pitch up to 4 mm. Focus on technology
Digital media projects are today evolving to give greater interactivity with the client, an enriched “client experience”. This leads to a diversification with the screen: touch screens, RFID ( to tag a product and get technical information on screen), sound, olfactory distributor… a range of technologies with impact on the end user.
A point about technologies and current application-update on the French market.
Decoration & design
- Importance of a global concept ( study required into relationship between lighting and adhesives, adhesives and medium etc)
- A market which is opening up: an increase in the power of adhesives in decoration and visual communication. Make a point on the large format solution available, impact of aesthetics on the consumer ( Note: new applications-machines for packaging and design in general ; the example of street Wrap – covering of asphalt)
- Eco-design (or design which had been conceived ecologically) envisaged as the driver of a new creativity. Beyond the effects of fashion, how to think sustainable development in commercial architecture. What are the costs and implications for the buyer?
- Workshop : What will the shop windows of tomorrow be? (what materials, criteria, procedures etc?)
