Having first appeared 20 years ago, Dynamic Audiovisual Communication (CAD) now is an important component part of integrated marketing and the added value it brings is finally being recognised. While static signs are still mainly used, there is increasing use in the market of dynamic audiovisual communication due to its proven gains in efficiency and impact of the messages transmitted.

It uses screen installed in commercial locations ( shops, malls…), leisure
sites ( museums, theme parks…) and companies ( reception areas, cafeterias). The objectives of the screens include entertainment, information, distraction while waiting, sales, building loyalty…they therefore allow advertisers to communicate in a different way.

Viscom Paris has created a zone dedicated to manufacturers and distributors of screens ( LCD, plasma, LED, wall), creators and/or suppliers of content, publishers and/or distributors of software, advertising companies, LED screens….in other words, all the key participants in the dynamic audiovisual signage of today.

“Digital Media by Viscom”


This dedicated space near the entrance to the show aimed to present the latest trends and innovations in the sector. A large number of professionals presented the latest solutions in dynamic signage together with the specific programmes which enhance corporate messages, whatever the location.


“Dynamic Audiovisual Communication” exhibition route


Via the website www.viscom-paris.com and in order to optimise their visit to the show, visitors can choose the exhibitors present in the zone with their contact numbers, stand number and location. This information was also available to visitors at the event in hard copy.