Version françaiseA very rich programme of sessions at Viscom Paris !
Find below the details of the programm approached
for the 2009 Viscom Paris sessions.
Very soon : Schedule and free subscription module for the 2010 session
Plenary Conferences
Night time is beautiful! Between brilliant nuisance and energy efficiency and new laws, what margins of operation?
VISCOM 2009, in association with the SYNAFEL, owed review the brilliant impact of signboards and shop windows, the measures to be set up to realize savings and protect the night-landscapes, as well as on the new levy of signboards and the evolution of the code of the environnenent in discussion in the Assemblé National in the second half-year. This conference will present, in introduction, the main lines of a study measuring the brilliant nuisance of signboards.
Speakers: Christian Blouin (President of the Committee Environment of Synafel and President of Elips sign), Alain Floris (Technical management), Victor Sauvaget (President of the Regulations of the signboards of Synafel)
Leaded by: Lorraine Bôle du Chaumont (Chief editor ICONA magazine)
The background to the successful management of a large format signage campaign
We are seeing a trend towards transforming outdoor communication into an event with campaigns that are more and more complex using multimedia; to traditional posters are added vehicles branded in the advertisers colours, metro stations completely remodelled, painted sheets over the front of buildings. From the delivery of elements for production through to taking down and recycling the items used, this session will review the key stages, the best advisors/partners with which to engage and short cuts to reduce costs. With actual accounts from advertisers and large format printing professionals.
Speakers: Matthieu Habra (General director of Posterscope), Stéphane Briand (Fondateur de Idzifpro), Jacques HUGON (Project Manager, Graphibus)
Leaded by: Guillaume Bregeras (Editorial manager of France Graphique)
When textile communicates! Current situation for digital printing on textiles
Outdoor communication or interior design, very large format, short run etc., digital textile applications have experienced strong growth. What are the latest technical advances And the constraints of a support ceaselessly innovative? What developments are made available by digital printing? Ink, textile, recycling, amongst the many labels and solutions how do you find those that respect the environment?
Speakers: Irène Lopez (Journalist Signal'Etiq' magazine), Grégoire Guilbert (General manager Comme une Impression), Sophie Pascual (in charge of marketing development Dynajet)
Leaded by: Jacky Fonseta (General manager Hors Norme media)
Opportunities in dynamic audiovisual communication version 2.0
A real trend is that more and more time is spent out of doors with a resulting increase in the audience for Out-of-Home advertising. This fact, supported by the development of interactive digital media, offers an opportunity to towns and cities to create new links with citizens and the potential for brands to increase their dialogue with their audience. Information, tourism, advertising, entertainment….how to develop a surrounding offer of content and services ( dynamic signage, mobile terminals, internet….)? This session will look at the latest innovations in point of sale and outdoor.
Speakers: Albert Asseraf (developpement director JC Decaux), Olivier Debin (President, Dagobert), Stéphane Distinguin (Silicon Sentier chairman)
Leaded by: Denis Gaumondie (Editor, Ooh-tv.fr)
New urban interactive media: ethical and responsible?
The debate has been launched by the installation of new advertising formats on the Parisian metro which are judged intrusive and by the delivery of advertising SMS messages. How far can advertising go in public places? What is done with the personal data collected? How much are the consumer prepared to let brands intrude in their private lives and with what safeguards? Do these new formats and media represent an ecological advance compared to classic formats ( paper, canvas, film…)?
Speakers: Jean-Louis Messika (In charge of innovation, deputy mayor Paris), Damien PETIT (President - APCAD), François Mariet (university professor at Paris Dauphine), Paul Talbourdet (lawyer at DE PARDIEU BROCAS MAFFEI A.A.R.P.I)
Leaded by: Michel Burton (Editor and Director of Publication for Format XXL)
In the short term and the environment
Constantly changing and omnipresent decoration, personalisation, 3D sublimation…technological innovations, at the same time as lowering productions costs, push the boundaries of decoration and design at the same time as opening new perspectives for professionals and private individuals. What are the latest trends and innovations in decoration? Do these innovations offer new markets and new opportunities for specialisation and growth to printers and visual communication professionals? Temporary decoration and sustainable development- are they as incompatible as they seem?
Speakers: Frédéric Goutorbe (Director of decorative pole, Comptoir de l'image), Laurent Morlieras (Director Production. execution. Council of Carré noir), Jérôme PASTEUR (Creation manager - DDB Live), Benoit Fazan (Project director, Interior designer of the Club Med)
Leaded by: Pierre Buisseret (Director of Publication, Concepts & Tendances)
How do you create a project and reinforce brand awareness? What screens, what content and for which audience?
Content and design strategy, screen size and format, software choice, interactivity, audience measurement, economic models, budget… good questions to ask before launching a dynamic audiovisual communications project.
Speakers: Marc Ballu (CEO, Retail Media), Jérôme Lefèvre (CEO INFOTRAFFIC), Guillaume de la Tour (Founder of Bluefox, member of the APCAD), Emmanuel Pottier (Representative with the head office for the group Clear Channel)
Leaded by: Pierre Reitlinger (Consultant media numériques)
Workshops
Leaded by: Blanvilain Didier (Applications Sales Manager CAD/CAM - EskoArtwork)
Leaded by: Joseph Mergui (Manager for Caldera Graphics)
