Version française
Here are the subjects approached during Viscom Paris 3 days sessions
Wide format digital printing (in French)
Large Format printers a taking a practical sustainable development approach. This conference presents current best practice in eco-design and eco-printing (process and materials, energy economy, waste management) in corporate social responsibility. It will also address the question of return on investment and the challenges in communicating these procedures. Thanks to those participating, the session will clearly differentiate between actual sustainable development and simple greenwashing.
Is this medium reserved only for large corporations and buyers? Beyond visual communication, can large format be put to use at the service of urban renovation (large projects, transport infrastructure development…)? City centres are being transformed….What can be done to minimise the visual nuisance of the works? Large format visual communication is a truly professional discipline (urban planners, architects, communication agencies, printers, building professionals…and advertisers, community groups). How can they all work together?
Signage (in French)
From its establishment, TLPE- the outdoor advertising tax - has provoked debate. For some it is a tool to fight visual pollution, for others it is a tax-TLPE ( which will come into force at the beginning of 2011) has notably been the subject of a moratorium request by the Conseil du Commerce de France. This conference will confront the different points of view and to understand the central role that local communities want to play in the application of the law and to evaluate the impact of its application for the visual communications sector.
Legislation, current techniques and uses, and economical prospects. Large format visual communication is a true professional discipline (urban planners, architects, communication agencies, printers, real estate professionals, advertisers, local communities). How can they work together?
Digital signage, dynamic signage (in French)
The figures speak for themselves: when one reaches 10 million people daily with a network of screens, is this a simple communication tool or can it claim to be a medium? When one talks in terms of OTS (opportunities to see) and GRP ( gross rating points)isn’t it already an equivalent to other great media? When one adapts de profile of content in relation to the nature of the audience, of place, of time or moments of the day is it- dynamic signage- a simple communication tool or a true medium?
Based on case histories made available by APCAD, (Association Digital Media France), and by the client experiences of its members and the CSA research institute study, APCAD will unveil the main elements that make up Digital Media, THE targeted and imminent medium.
France is not equipped with powerful networks of large format LED screens. The result of this is that local advertising drives the economic model. This conference will reveal what is the state of mind of the space buying agencies and advertisers and will identify the obstacles and unique benefits of this medium that has a very strong potential. Legal aspects and rules imposed by Grenelle 2 (Environment Roundtable 2) will also be analysed.
Digital Media in business
Business TV projects are frequently initiated by the need to develop an image to visitors and to improve communications with partners. Originally used in the reception areas of company headquarters, the screens are used in an increasing number of strategic locations to reach nearly all company personnel. Content has also evolved from simple animated signs to real audiovisual and collaborative programmes.
The objective of this conference is particularly to learn how to achieve profitability from this corporate medium, how to manage content and how to define the organisation needed to generate this content. A special contribution with the experiences of BNP PARIBAS.
Multisensory digital marketing
Today, Digital Media projects evolve by offering greater interaction with the client. Connexion to the screen is diversified: tactile screen, RFID ( to tag a product and put a technical file on-screen), sound, olfactory diffusion…many impactful technologies with benefits for the final user.
Decoration & design (in French)
- Importance of a global concept (study required into relationship between lighting and adhesives, adhesives and medium etc)
- A market which is opening up: an increase in the power of adhesives in decoration and visual communication. Make a point on the large format solution available, impact of aesthetics on the consumer ( Note: new applications-machines for packaging and design in general ; the example of street Wrap – covering of asphalt)
- Eco-design (or design which had been conceived ecologically) envisaged as the driver of a new creativity. Beyond the effects of fashion, how to think sustainable development in commercial architecture. What are the costs and implications for the buyer?
- Workshop : What will the shop windows of tomorrow be? (what materials, criteria, procedures etc?)
